Equilibrium has been appointed to develop, implement and manage all online search activity for both Western Power and Murdoch University.

Western Power appointed Equilibrium to manage Adwords campaign and ‘always on’ activity for all the organisation’s major initiatives.

Similarly, Murdoch University have selected Equilibrium to manage strategic search activity to improve visibility amongst prospective students as they narrow their research down to a course and discipline level.

According to Digital Marketing Director, David O’Donnell, search continues to grow since Equilibrium purchased independent search agency, Polygon Digital, in mid 2016.

“Our strategy-led search offering ensures clients are confident that as well as developing award-winning websites, we’re also able to drive quality traffic to them.

“The growing demand for search-related services means we continue to bolster our team, most recently with the appointment of Digital Marketing Specialist, Jonathon Gilbert, who has returned to Perth after a period of working in Europe,” he said.