1) The convergence of UX and CRO
Two distinct disciplines that have often overlapped but never really integrated, in 2019 the
2) Voice becomes an important experience
While Australia is only just starting to wake up to Smart Speaker technology, the rest of the world has rapidly embraced the likes of Apple HomePod, Google Home and Amazon Alexa. It is predicted that by 2022, 55% of US households will own a smart speaker, purchasing over
Australia’s household voice speaker adoption currently sits at around 5% and is likely to increase markedly in 2019. Though its unlikely
3) Content-centered experience design
More often than not, design (think wireframes) is the first item presented by UX designers. However, there are strong arguments that well-curated and engaging content is more important than design and functionality when determining a website or app’s success. So why are early concepts littered with lorem ipsum? The answer is two-fold. Firstly, most UX designers aren’t copywriters, so it is much easier for them to add lorem ipsum to a layout than
In truth, both design and content are as equally important to the success of your digital product, and
4) Foldable display smartphones are coming
For those who haven’t been watching, technology giants like Samsung, Lenovo and Sony are gearing up for the launch of foldable smartphones. Some analysts are predicting sales of between 1-3 million units in 2019 soaring to around 60 million units by 2023. While predicting accurate sales of foldable smartphones is anyone’s guess, what’s certain is that the major players are pushing the technology hard. As a result, the format is expected to gain at least a small percentage of the market in the short term.
UX designers will need to adapt quickly to understand user
5) Data-driven UX becomes the standard
User research was founded on qualitative principles to help UX designers understand customer
For this reason, expect to see an increase in data-driven research to help drive UX strategy in 2019. This means larger sample sizes to assist in quantifying results, such as surveys with 100+ users. Outputs from this data, such as Net Promoter Scores, will, therefore, play a bigger role in decision making at boardroom tables. Although data helps remove subjectivity, it doesn’t unlock the key drivers and motivations behind a user’s