Your customers just want to feel like you understand them

A poor on-site user experience actively turns customers away, and can damage the professional perception of the business. Creating a positive user experience successfully couples the needs and wants of your user with the strategic requirements of your business. Equilibrium will help you achieve this by combining data, user research, prototyping, and user testing to craft an engaging and memorable user experience for your customers.

Defining the user

We undertake extensive user persona research to identify your ideal customer, determining their goals, usage context, and their on-site needs.

Journey mapping

We’ll track their on-site usage behaviours, to work out how they’re engaging with your site, which identifies any issues and pain points they experience. We also conduct interviews to get their real opinion.

Information architecture

We work collaboratively with your business, and your customers, to develop IA that’s logical, useful, and delivers an optimised user experience.

Wireframing and prototyping

We develop rich interactive wireframe prototypes to test your user journey, and ensure it’s driving them through the correct on-site action points.

Usability testing

We conduct one-on-one usability testing with your end-users to ensure any roadblocks are identified and cleared at an early stage.

Iterative testing

The initial usability testing highlights any barriers to an optimal user experience, which are modified and tested in an iterative process to ensure all issues are cleared prior to the site going live.

Building a memorable brand experience

A site that’s easy for the customer to navigate delivers an improved user experience. Improving your user experience results in increased customer satisfaction, which increases sales, and reduces the cost of ownership of your site. It leads to repeat visits, and greater brand engagement.

Conversely, users are less likely to return to a site after a bad experience. A reduction in repeat customers leads to reduced traffic, which results in a failing digital brand. Equilibrium helps you avoid this situation by creating a digital journey that delivers a positive, memorable customer experience, and enables your brand to thrive.

User personas and journey maps
IA mapping
Wireframing and prototyping
Usability reports
Competitive analysis

We’ll work with you to build a user experience that’s targeted to your customers’ specific on-site needs. Our UX team can come to you, or your team can work onsite at our office, and together we can create a website that your customers can navigate with ease. Our iterative approach means we’ll continually test your prototypes on your actual end-users, and refine your product until we’ve crafted a digital experience that’s intuitive, accessible, and on-brand.

User Experience