Marketing automation provides you with the power to deliver the right message to your users, at the right time

Automating your processes eliminates the stresses of reactive communication, and puts your brand in a position to engage proactively with both new and existing customers. It enables the creation of highly targeted, valuable brand communication for every stage of the customer lifecycle, with pre-set rules to ensure on-time delivery. Marketing automation is a proven strategy to maximise customer engagement, reduce spend and time investment into lead acquisition, and deliver optimised results for your business.

Determining opportunities for efficiency

We work with you to investigate the technical efficiencies and automation opportunities that exist within your wider organisation. We map out the optimal workflows for your teams, for both internal and external processes.

Customisation and implementation

Our specialist team creates a bespoke marketing platform that streamlines your workflows, and configure your new technology platforms in a way that improves efficiency and enhances the customer experience.

Systems integration

We integrate your new marketing platform into your existing CRM, sales, and other systems, which enables automation of your existing processes. This results in reduced staff workload, and improved process management, which delivers optimised efficiency business-wide.

Automation enables you to operate at peak efficiency

Marketing automation removes the worry around ongoing planning of a business’ communication strategy. By scheduling your full suite of communications in advance to occur at certain engagement trigger points, this reduces workload and staff time commitment, and enables your brand to maximise the value of its customer engagement activities.

Planning for automation begins by mapping the customer journey, which allows your business to understand the needs and motivations behind the customer’ engagement. Increased understanding of why customers interact with your brand informs the creation of smarter, more targeted communications, and the ability to identify increased opportunities to reach your audience. This provides more opportunity for customer engagement over time, which increases business revenue, and maximises your ROI.

Trigger-based communications plan
Workflow mapping
Automation implementation
Platform customisation
Seamless integration

Marketing automation removes the reactive element from a brand’s marketing activities and promotes proactive customer engagement. By creating a long-term automated plan, your business can deliver marketing messages at times that are proven to maximise the value of each interaction. Marketing automation works to minimise and eliminate any inefficient processes, cutting the fat from your workflows, and fine-tune your marketing communications.

Marketing Automation